✅ Knowing your customer makes you able to serve them

✅ Product, design, and storytelling are all essential to building brand love

✅ Creativity should lead business transformation, not follow it

✅ Brand and performance marketing are strongest when they work together

✅ AI should accelerate execution, not replace human creativity

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💡 “Bringing product and marketing closer is a smart business decision.”

💡 “I don't think there's a more meaningful consumer to serve than moms.”

💡 “It's marketing and creative's responsibility to tell the story of where the brand is going.”

💡 "What got us here is not going to get us there."

💡 "Start with yes."

By doubling down on product and design quality (like the new one-piece washable rug and expansion into wool and jute alternatives), pulling back on pure performance/digital advertising, and investing in brand creative and other channels — all anchored in deep consumer research into who their core customer (a mom in "B markets" balancing style and durability) actually is.