Mekanism Media

We navigate the full journey from awareness to purchase to loyalty, with strategies grounded in audience insight, precision planning, and measurable business impact.

Outsmart,
Don't
Outspend

Consumer-Centric
To Our Core.

Everything we do roots from a deep understanding of the consumer and their nuanced journey on the path to conversion - allowing us to craft a more influential presence across the full funnel to drive impact.

Nimble & Modern
Buying.

Buying clout no longer reigns supreme. Our unique, highly nimble approach to media buying allows our team to deliver competitive rates without the constraints of upfront deals - which go against the agility required in today’s digital-first landscape.

Looking Beyond the Media Metrics.

We’re a true business partner with a focus on driving business results, accountability, and growth. Our media and analytics team deliver full funnel optimization and intelligence to identify and prioritize the key metrics that will drive results.

Television/
Digital Video

Radio/ Online Audio

Organic & Paid Social

Digital
Display

Performance Marketing
/Search

Programmatic Buying

Outdoor/Print

Retail
Media

360 Media
Planning

Consumer
Journey Mapping

Experiential &
Sponsorships

Influencer

Audience
Segmentation

Advanced Attribution

Dashboard
Reporting

Data
Analytics

Media That Drives Growth.

Our Core Capabilities

At Mekanism Media, we help brands navigate the full journey from awareness to purchase to loyalty, with media strategies grounded in audience insight, precision planning, and measurable business impact. Below is an overview of some of the key capabilities we bring to your team.

Audience Strategy

Understanding your consumers is the foundation of everything we do.

Connection Planning

Great media strategy is more than just buying impressions—it’s about building meaningful connections that drive sales.

Tech + Intelligence

We build campaigns on data-driven decision-making and accountability.

Brand Activation

We supercharge your brand's presence beyond traditional advertising. We ensure your message resonates and drives brand lift with consumers, fostering authentic connections.

Performance Media

We deliver tangible business outcomes through data-driven campaigns. Our channel-specific experts in search, retail media, display/video, and social optimize for efficiency and ROI.

Data Infrastructure

Our integrated analytics team ensures your investment is accountable, measurable, and tied directly to sales outcomes.

Innovation Is In Our DNA:  We Mean It!

Innovation isn’t an add-on—it’s built into everything we do. At Mekanism Media, it’s embedded in our process, our partnerships, and our mindset. We navigate complex data, collaborate closely with creative and media partners, and push boundaries to deliver high-value, results-driven solutions tailored to your evolving business needs.

Our suite of AI tools powers every phase of a media campaign. While the back end is sophisticated, these tools are incredibly human-friendly. Our teams and our clients use them seamlessly, making insights and optimization second nature.

1

Advise

Agile AI Powered Insights

2

Audience

Synthetic Customers

3

Activation

Real-Time Decision Engine

4

Analysis

AI Infused Reporting

5

Operations

Planning Software

Public Mobile

Subscription Plans:  A New Way to Phone

We repositioned Public Mobile as a premium “subscription” plan provider, formerly a value-focused telecom brand, successfully migrating all offline retail loading to digital channels. This was accomplished by implementing a multi-channel, full-funnel media strategy, collaborating with the client's creative partners, and moving beyond traditional media metrics to embrace an evolved, data-driven approach.

The Results

The only telecom brand to see growth on every brand health metric

Highest sales day ever

on Black Friday, a record broken 2 days later by Cyber Monday

+30%
Increase in loading YOY
+73%
Increase in web traffic

iHealth

AZO Menopause: Launching a New Line of Business

We launched AZO Menopause, a brand-new line of business, evolving a problem-solution brand from mass awareness to precision, performance-driven media. Success depended on retail sell-through at Walmart, Target, and independents. By balancing trust, education, and performance messaging and leveraging data, intent signals, and retail alignment, we expanded credibility in a crowded category and drove in-store trial.

AZO proved that precision and retail alignment can overcome category barriers.

The Results

$5.9MM

in sales on $3.38M media investment → $1.83 ROI overall.

+3.3%
YouTube brand lift, above CPG norms
+27%
Foot traffic lift in Walmart test markets.