Reproductive Rights
Supporting employees when it matters most.
How agencies responded to the overturning of Roe v. Wade.
A Stand for Choice
Following the Supreme Court's decision to overturn Roe v. Wade in 2022, agency leaders across the advertising industry quickly responded by reaffirming their commitment to employee support and reproductive healthcare access. As conversations unfolded during the Cannes Lions Festival, many organizations issued statements outlining resources, benefits, and policies designed to assist employees affected by abortion restrictions in their states. The moment highlighted how agencies can use their platforms, policies, and leadership to support their people during significant social and political change.
Within an hour of the Supreme Court overturning Roe v. Wade, Ad Age reporters in Cannes observed top executives at major agencies beginning to craft statements to their teams, reaffirming their commitment to supporting employees in states where abortion is outlawed.
