OkCupid
Celebrating every kind of love.
Inclusive Valentine's cards for modern relationships.
Love Without Labels
To celebrate Valentine's Day, OkCupid partnered with Mekanism to create a series of inclusive digital greeting cards that reflected the diversity of modern relationships. Available through a custom microsite and the OkCupid app, the cards featured playful, sometimes NSFW messaging and artwork designed to represent a wide range of identities and experiences. The campaign encouraged people to celebrate partners, friends, chosen families, and themselves while supporting LGBTQ+ artists and promoting greater representation in the dating space.