Frida Mom
Breaking the stigma around breastfeeding.
The realities of motherhood on screen.
Breastfeeding Unfiltered
Frida Mom's 2021 Golden Globes campaign boldly spotlighted the often-overlooked challenges of breastfeeding and postpartum recovery. Featuring real mothers nursing their babies and openly addressing issues such as clogged milk ducts, soreness, exhaustion, and the physical demands of lactation, the campaign aimed to normalize conversations around maternal health. After the brand's previous postpartum commercial was rejected by the Oscars for being too explicit, Frida Mom partnered with NBC to air a broadcast-approved version during the Golden Globes. Created by Mekanism and directed by acclaimed cinematographer Rachel Morrison, the campaign supported the launch of Frida Mom's Breast Care product line while reinforcing the brand's commitment to telling authentic stories about motherhood.