Sling

The Live TV You Love


Stream Your Favorite Channels for Less

Idea

With the best price for live TV, Sling is the live TV you love

…maybe a little too much.

The Live TV You Love. Position Sling TV as the platform you can’t help but fall deeply, madly, head over heels in love with.

microscope

Challenge

Build a brand platform that convinces cable cutters to ditch over- priced providers and switch to live TV with Sling.


Insight

42% of TV streamers want their services and products to help them feel connected.