Pregrain
Bringing Quaker to the Super Bowl
Pregrain with Quaker.
Steal our share of America’s biggest grain day by inviting the country to crack open a hot one on Super Bowl morning to fuel their game day. Launched for Super Bowl 2022, the campaign lived on for Super Bowl 2023 thanks to its success.
Challenge
How can Quaker Oats, a nourishing breakfast brand, break into the jam-packed Super Bowl conversation, on a day dominated by big beer and snack brands?
Insight
300M gallons of beer are consumed during Super Bowl weekend, making it the biggest day of the year for grains like wheat and barley. But, Quaker Oats are the grain of all time - the ultimate superfood bringing whole grain nourishment to bowls across America for over 140 years.
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