Mariah Carey's Winter Wonderland
How we took eos and Mariah Carey to the metaverse.
eos Presents: Mariah Carey’s Winter Wonderland
eos partnered with Roblox and Mariah Carey to be the presenting sponsor of her first Metaverse concert “eos Presents: Mariah Carey’s Winter Wonderland.” The sponsorship included an eos merch store and a custom eos stage for the concert to build on.
Challenge
eos needed to build relevancy and favorability among the Gen Z ‘Zoomer’ audience.
Insight
74% of people 18-24 play video games. Not just that, but 47% of Gen Z and 71% of Millennial Gamers have made a purchase of digital merchandise during a live in-game event.
eos- Mariah Carey's Winter Wonderland
eos- Mariah Carey's Winter Wonderland
eos- Mariah Carey's Winter Wonderland
eos- Mariah Carey's Winter Wonderland
eos- Mariah Carey's Winter Wonderland
eos- Mariah Carey's Winter Wonderland
eos- Mariah Carey's Winter Wonderland
eos- Mariah Carey's Winter Wonderland
- Ad Age
Dec 1, 2022
eos Bring Mariah Carey to Roblox
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Kevin Renwick & Mitchell PapazianMar 7, 2023
All We Want for Christmas is to Enter the Metaverse with eos
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- Ad Age
Dec 1, 2022
eos Bring Mariah Carey to Roblox
View Article
- Kevin Renwick & Mitchell Papazian
Mar 7, 2023
All We Want for Christmas is to Enter the Metaverse with eos
View Article